Rainer Schaller is the founder and CEO of the RSG Group LLC, the world’s innovation leader in the fields of fitness and lifestyle with over 2 million customers. Over the previous twenty years, Reiner Schaller has succeeded in turning the formerly known as “open-to-all fitness center” into a globally operating business with more than than 5,000 workers at around 300 locations in 48
Compared to the wellness trends that predominated during the time, he pioneered the discount principle within the fitness industry, setting it with amazing success. Rainer Schaller has continuously developed his business and built up more than ten brands covering “360 degrees around the customer.”
“Now also in Würzburg” – this marketing tactic having a banana as the mascot was how Rainer Schaller started his very first McFIT gym in 1997. This was followed by the foundation of the business headquarters in Schlüsselfeld, Franconia, shortly afterward.
After just nine years, the McFIT fitness center chains boasted probably the maximum number of clients in Germany with 416,000 in 2006. In 2007, McFIT opened its Creative Office in Berlin. In exactly the same year, McFIT took over its most important rival, Fit24. Back in 2011, McFIT welcomed its 1,000,000th member and became Europe’s number 1 gym chain.
Within his own training, Schaller always places great emphasis on top-quality athletic nutrition, and it was this that prompted Rainer to establish Qi² Sports Nutrition in 2013. Nowadays, the magazine is available in digital format under the name LOOX, and in the form of a program that provides more than 300 perfect plans to accommodate almost any training targets and any training levels.
The magazine’s enormous success prompted Rainer Schaller to further utilize the potential of the community and in 2014, McFIT MODELS was launched as the largest sports model agency in Europe, under the slogan “Jeder kann es schaffen” (“Anyone can do it”).
HIGH5, a new training concept in the American vintage and college design and style, with a focus on functional training, was launched in 2015.
CYBEROBICS, the new dimension virtual course training with the very best coaches in the US at spectacular original locations, was created in 2016.
In exactly the same year, JOHN REED, the world’s first Fitness Music Clubs that combine an exceptional mix of music, design, along with fitness, were opened. The exceptional JOHN REED style, which combines elements from various cultures, periods in history, and also the street art of urban metropolises, is based on the impressions Rainer Schaller gained throughout his journeys.
In 2017, the international TIGERPOOL management agency was established. The JOHN REED Family continues to rise: the very first JOHN REED Women’s Club was opened in 2017 in Berlin and awed the clientele with a huge assortment of exercising courses in Scandinavian contemporary design.
Vito Scavo took over the core operating business from Rainer Schaller in precisely the same year and became an equal partner of McFIT in Italy. McFIT GLOBAL GROUP became RSG Group in 2019. Together with its own strong brands and advanced concepts, the RSG Group continues to be an essential part of the active daily lifestyles of the clients. Its ideas and their realization always put new benchmarks.
At the Berlinale in 2019, Schaller presented his fresh brand, Steven Baker, that offers cake inventions with an emphasis on “guilt-free pleasure.” Together with JOHN & JANE’s, he’s introducing Germany to an international sport and lifestyle trend: boutique fitness.
In 2022, the world’s first center for fitness – THE MIRAI – will start in Oberhausen, covering 55,000 square meters, unrivaled in its ability to attract the joy of movement to a countless number of individuals – with a revolutionary concept without a monthly membership fee. By joining industry and people, THE MIRAI will make it feasible for anyone who’s interested to train and experience the future of the fitness industry in the in present. As a yearlong platform, THE MIRAI joins the fitness industry, B2B partners, education, and training institutes, as well as research and development.
Additionally, THE MIRAI will also supply a unique variety of training options: whether indoor or outdoor, for seniors or children, alone or within a class, strength or movement, on the ground or in the air, on the world’s biggest sky run – it’s an ideal offer for everyone.